The Photogenic Difference: Here's some fine examples of how Angelina Shamrock of Photogenic Homes helped agents to better market and sell more homes. In her own words...

CASE STUDY #1:

Difficult-to-Market Homes Need Better MLS Photos and Much Better Flyers.

Situation: Top agents and brokers weren’t getting interest in their “great homes” or their “good deals.” What could be the problem?

Task: Could I work some magic on their five most troubled homes?

Action: Shooting in the heavily-wooded redwood forests of the Santa Cruz Mountains is no easy task, even under the best conditions. But what could be better than solving mysteries in the redwoods? First, I analyzed the impressions the agents were making with their current photos. What did they say about the property? How could this message be improved? When I got on-site I saw a world of possibilities. It was like walking into a giant treasure chest. I couldn’t stop shooting. I discovered how to get the most desirable details into every shot. This made each photo feature-rich and helped tell the buyer a better story about the home. I presented my photos, and the “photo brochures” I created, back to the Broker/Owners. We took a side-by-side look at the “Before” and “Afters” to compare:

Result: All parties agreed that there was a remarkable, and undeniable, difference in the two presentations of the same home. It was hard for some to believe that it was the same home. The “After” seemed to add more perceived value to the home. In other words, it looked worth more. (Thus, the rumor began that I could “turn shacks into chateaus”.)

This was the very beginning of Photogenic Homes. Do you see a difference in presentation, perceived value, and the potential to stir up greater interest? That’s the Photogenic Difference.

Continued Success of the Brokerage:
With the success of my first trial, I was immediately hired to shoot every listing for all three offices of the Brokerage, and to upload all listing photos to their local and national websites.

By becoming the first and only Brokerage in Santa Cruz County to post the maximum number of photos in MLS, the company’s listings moved to the top of the search results and became the most popular listings among buyers. This also gave them the advantage on Realtor.com because buyers could sort search results to only show homes with multiple photos.

“Seeing is Believing. Be Seen”, the slogan of Photogenic Homes, was proving its truth in greater numbers of interested buyers. Suddenly, older listings were getting new interest, and new listings were getting more “hot week” attention. The Brokerage was thrilled. Agents finally had the eye-catching photos they needed for MLS, magazines, newspapers, postcards, brochures, and advertising on multiple websites.

CASE STUDY #2:

Home with No Curb Appeal Needs Flattering Photography for the Cover of the Monterey County Herald Real Estate Guide.

Situation: Home sat crooked, downhill at an angle, with no distinguishing landscaping, a garage door in need of replacing, and several large cracks in the driveway.

Task: Agent needed help capturing “cover-worthy” shots for her advertisement. Could I help?

Action: When I arrived at the property, it was difficult to find a good angle. No matter the direction, a “less-desired” element found its way into the shot. I went inside and discovered a large, empty room with great potential, from the right angle. I pulled up the rugs to highlight the hardwood floors and shot away from the soot-stained fireplace. I played off the wood-beamed ceilings and the natural greenery outside which I drew in from the upper windows and by opening the sliding-glass door. With a dining area visible in the background, the large open space in the foreground allowed a person to imagine their own entertainment uses for the room.

Result: A visually inviting cover hit the stands. The agent was overwhelmed with buyer interest in the property. The home sold quickly. Mission accomplished.

CASE STUDY #3:

Last Minute Homes & Land Cover

Situation: Agent delivered a horizontal shot, last minute, for their cover photo.

Task: A high-resolution vertical shot of the ocean at Carmel Point is needed for the cover. They go to print at 5pm today, Friday. It was now 3:30pm. Could I do it?

Action: Relationships are everything. Because I love Lindy Harte (at Coastal Homes), I stopped what I was doing, grabbed my camera gear, and drove out to Carmel Point. I took several great shots and delivered the top three to Lindy by 4:30pm.

Result: They made their deadline.

Today, Photogenic Homes brings you Flash Gallery, the most attractive way to market your listings online!

Have a home that's been on the market a while? Try Flash Gallery on an older listing to create new interest! 
Just upload your photos and create your FREE Flash Gallery today! Join now!